Local pack ready
Cover NAP, categories, hours, services, and media — the stuff Google rewards.
Free tool
Free Google Business Profile Checklist for Local SEO
Score your GBP completeness — NAP, categories, photos, posts, reviews, and website alignment — then fix the gaps that cost map-pack calls.
Free GBP checklist
Score your Google Business Profile before you chase rankings
A weighted local SEO checklist for US service businesses — NAP, categories, photos, posts, reviews, citations, and website alignment — so you know what to fix next for the map pack.
- 22 weighted checks across profile, media, and site
- Plain-English tips for every open gap
- Built for HVAC, roofing, auto, and home services
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GBP / local SEO
Scoring…
Need a local SEO partner?
We tighten GBP, citations, schema, and service pages so more map searches turn into booked jobs.
Prioritized gaps
See what to fix next, not a vague “optimize your profile” tip.
Pairs with schema
Match GBP to your website LocalBusiness markup for cleaner local signals.
How it works
Three steps to a useful result
Check what you already finished
Be honest — only mark items that are truly done.
Read your score & gaps
Higher-weight items move the local pack more.
Fix NAP, photos, and reviews first
Then align the website with schema and service pages.
Guide
A practical Google Business Profile checklist for service businesses
Local pack rankings reward complete, active profiles. Use this checklist to score NAP accuracy, categories, photos, posts, reviews, and website alignment — then fix the highest-weight gaps first.
These free WebSolNet tools are built for US small business owners — HVAC, auto repair, home services, coaches, and product sellers — who want clear answers without an agency retainer. Run a URL, read the notes, then decide whether to fix it yourself or get a quote.
Practical tips
- Reply to every review — including the critical ones.
- Upload fresh job photos monthly so the profile looks active.
- Match phone and address formatting to your website footer.
Quick FAQ
How often should I update GBP?
Add photos monthly, post at least monthly, and reply to reviews within a few days. Hours and services should stay accurate year-round.
What matters most for home services?
Exact NAP, correct primary category, service areas, fresh job photos, and steady review replies.
Should my website match GBP?
Yes — same phone, address format, and service names. Add LocalBusiness schema and clear service pages that convert map traffic.
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